Not long ago, I subscribed to a relatively-new paid newsletter on Substack called Divination. A couple of days after my subscription began, the founder of Divination suddenly announced that he’s setting up another newsletter called Everything, and by subscribing to Everything, you can access the member-only content on both Divination and Superorganizers.
At that moment, little did I know that I would not only learn something from the content that Everything offers but also write a piece to explain why this kind of bundling is going to be a future trend in the paid newsletter space.